The holiday season is a particularly special time of year. Despite the winter months, it fosters a sense of warmth, not just among family and friends, but among strangers as well. It’s a time for giving and kindness, and an opportunity to reflect on our own lives, appreciating what we have and what we have the opportunity to share with others.
Tradeshows are all about engaging your target audience. Whether through samples, interactive displays, product literature, or full presentations, the purpose of a tradeshow booth is to make contact with potential customers, planting your company's seed in their minds, and generating viable leads for your business.
The email newsletter, or e-newsletter, is one of the most effective ways for businesses to interact with their customers, providing valuable updates to a tailored list of partners, advertisers, or any group with a dedicated contact list. Email newsletters are also great traffic generators, functioning almost as a “portable” version of your website that can be delivered directly to the target audience, often directing that audience to the actual website.
But what should be in your e-newsletter, and perhaps more importantly, when should you send it out?
The recent “sexting” Twitter scandal of Congressman Anthony Weiner is putting inappropriate use of social media at the top of media headlines. Many in the healthcare industry are wary of jumping on the social media bandwagon due to legal limitations, fear of exposing privileged information, and damaging relationships with patients and partners.
Online advertisers have several different ways to reach their target customers. The most common marketing tools used to direct traffic to an advertisers website or product page include:
Enrolling in Search Engine pay-per-click programs (Google Adsense)
Enrolling in Social Media pay-per-click programs (Facebook Ads)
Purchasing banner ads on specific sites with targeted traffic
Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the "number of users who clicked on an ad" on a web page by the "number of times the ad was delivered" (impressions).
Neuropathic ulcers form as a result of peripheral neuropathy, typically in diabetic patients. Local paresthesias, or lack of sensation, over pressure points on the foot leads to extended microtrauma, breakdown of overlying tissue....
Psoriasis is a chronic, noncontagious skin disease resulting from an atypical autoimmune response which leads to accelerated skin growth and the formation of skin lesions. Psoriasis causes skin cells that typically take a month to grow to form in a matter of days...
Edema, (alternate spelling: oedema) formerly referred to as dropsy or hydropsy, is the swelling of the body’s tissues due to excess interstitial fluid retention. Edema can occur locally, often affecting the extremities (peripheral edema), or generally, affecting the entire body (anasarca)...
